Eurosafe member Arden Winch has unveiled a refreshed brand identity, marking the next chapter for a business with more than 200 years of history.
The announcement follows a period of significant development for the company, including an expanded product offering, new team members, investment in facilities and on-site machinery, and the completed integration of its ERP system. Arden Winch has also continued its work towards carbon neutrality.
Developed over several months of discussion, design and collaboration, the refreshed identity includes a new logo, a reimagined tagline, five core company values, an updated vision statement and a clearly defined brand promise.
The changes extend beyond the company’s visual identity, providing a more consistent voice across its social media, marketing materials and internal communications.
Alongside the rebrand, Arden Winch has been developing a new website, with the countdown to its launch now underway.
Customers, suppliers, membership organisations, purchasing consortia and charity partners are being asked to update any digital or printed materials featuring the Arden Winch brand. The refreshed brand guidelines are available here.
At Eurosafe, we’re pleased to share this milestone for Arden Winch and look forward to seeing the new identity across its communications and forthcoming website.
For further information or enquiries about the updated branding, contact: social.media@ardenwinch.com.
